Happy Paths
Happy Paths, a series from CommandBar, explores the human process behind some of the most well-known software of the internet era.
Displaying 1 Episode of Happy Paths with the tag “augmented reality”.
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Snap AR with Stephanie Engle
July 12th, 2023 | Season 1 | 26 mins 3 secs
ar, augmented reality, snap, snapchat, stephanie engle
Augmented reality combines computer-generated virtual elements with the real world. Unlike virtual reality, AR enhances a person's perception of the real world instead of replacing it entirely. Snap, the company behind Snapchat, recognized the potential of AR early on.
In 2015, they released Lenses, which have been one of the most popular features of the product ever since. In their S-1 document from 2017, they described themselves as a camera company, not a social company or a software company. And their continued investment in AR experiences makes Snapchat probably the most used AR-centric product ever.
Today, James chats with Stephanie Engle, a Product Design Lead at Snap who focuses on many of their AR products, including Shopping Lenses, which shipped at the end of 2022.