Happy Paths
Happy Paths, a series from CommandBar, explores the human process behind some of the most well-known software of the internet era.
Displaying 1 Episode of Happy Paths with the tag “skin tones”.
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Skin Tones in Product Imagery with Diógenes Brito
July 5th, 2023 | Season 1 | 23 mins 33 secs
diógenes brito, emoji, product images, product marketing, skin tones, slack
Every software company needs to announce new features…and some of us pay more attention to these announcements than others. Sometimes, a feature announcement catches our attention, and it's often because of a well-designed graphic.
Diógenes Brito has first-hand knowledge about this as the Head of Product and Design at Air. He's well-known for his work as a product designer at Slack, where he added a brown skin tone to one of the company's biggest product feature rollouts at the time.
In this episode, James interviews Dió about how these rollouts can have subtle, sometimes unintended implications beyond just the specific feature and product they showcase and unpacks how it's influenced product marketing since.